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Saturday, April 08, 2006

Baskin Robbins Rebranding: Yay or Nay?

I was surprised to see today on 2:48 AM that Baskin Robbins have rebranded. We don't have a Baskin Robbins in Amman, but I seriously miss that stuff(especially their cookie dough icecream).

Baskin Robbins new logo

In their new logo, which I don't like at all, the colors stay the same but look more concentrated as the new font is heavier, and the aligned letters in the old logo are not aligned anymore. The "31" is still there, except its not as clear- I think it looks odd.

So what do you guys say? Yay or nay?

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