I thought this was a joke when I saw the commercial, because "spicy" was a word that I never thought would be used in association with a soft drink. Even Dr. Pepper, which actually does taste a little spicy, has always avoided saying as much:
PEPSI INTRODUCES SPICY NEW VERSION FOR THE HOLIDAYS
From the very first gifts of frankincense and myrrh to the spice cake we enjoy today, spices and the holidays have always gone together. Food and drink are central to the holiday cheer, making Pepsi Holiday Spice the perfect and fun complement to the celebrations.
[Via Planet Dan]
Hehe, goes so well with the Turkey Soda don't you think? But spice alWAYS beats turkey...