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Main: AndFarAway.net

Wednesday, October 20, 2004

Commodify Your Dissent

"In a bid to go beyond just traditional cultural jamming, Adbuster has launched a Blackspot project, where they’ll market a sneaker as part of an experiment to see if they could grab even a percentage of market away from Nike. While they’ve been planning this for quite a while now, It wasn’t until now that I noticed that they give you a share of the company for every shoe you purchase and you get to use your shareholder number to login and vote on major corporate decisions."

[Via Sensory Impact]

Cool shoes!

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